Portfolio

My work spans a diverse range of writing styles and subject areas, from strategic marketing & thought leadership, to academic research & media analysis, along with playwriting.

In a world saturated with content, I make each piece actually worth reading with a voice that’s distinct, adaptable, and grounded in critical thinking.

Strategic Marketing & Thought Leadership (Shufti)

In my six months at Shufti, I authored 21 articles (Thought Leadership, regulatory updates, vertical specific guides, UX/CX leadership profiles), 8 video scripts, 4 infographics, 1 major report, edited 63 previously written or soon to be released articles, as well as contributed to various sales enablement materials, monthly newsletters, and social media posts.

The Hidden Risks Behind iGaming Growth
Language Barrier (Infographic)
The Real Cost of Convenience
Verifying Identity in India (Infographic)
UX design with Lisa Kleinman
Breaking Down MiCA
Smart Growth in Uncertain Times
Outsmarting Deepfakes
Why Trust is the New Currency

Podcast & Video Production

Another important role I took on at Shufti was podcast and video coordinator. On the podcast side, this involved compiling a list of potential guests, creating questions for the interview, creating captions when necessary, and editing the final product. For videos, this involved drafting scripts, storyboarding, contacting voiceover artists, and providing notes to the design team on how to improve the timing, imagery, text, etc.

Fast ID video
Lisa Kleinman podcast
Judith Azi podcast

Academic Research & Critical Analysis

My academic work spans psychology, philosophy, literature, and behavioral science, combining original empirical research with critical theoretical analysis. From quantitative studies on resilience, environmental attitudes, and addiction to in-depth examinations of philosophical influences in postmodern theatre, these projects reflect a commitment to exploring how human thought, behavior, and environment interact.

A Critical and Philosophical Analysis of Theatre of the Absurd
A Study of Resilience Among College Students During the Covid-19 Pandemic
A Literature Review Discussing the Impacts of Behavioral and Substance Addiction

Playwriting

This is a selection of plays that I wrote (or co-wrote) in college which were then later performed. Trouble Shooting and Leave It All To Me were both written for student-run theatre festivals and were well received by my peers. The Adulterous Woman was written for my Playwriting 275 class, was chosen to receive a staged reading, and later published in a literary journal.

Trouble Shooting
The Adulterous Woman
Leave It All To Me: The Game Show